{"id":5791,"date":"2023-09-01T20:20:00","date_gmt":"2023-09-01T20:20:00","guid":{"rendered":"https:\/\/eperi.com\/unkategorisiert\/data-protection-compliant-work-in-marketing\/"},"modified":"2024-08-14T12:12:53","modified_gmt":"2024-08-14T12:12:53","slug":"data-protection-compliant-work-in-marketing","status":"publish","type":"post","link":"https:\/\/eperi.com\/en\/press-releases-en\/data-protection-compliant-work-in-marketing\/","title":{"rendered":"Data protection-compliant work in marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5791\" class=\"elementor elementor-5791 elementor-677\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ad2ae1 e-flex e-con-boxed e-con e-parent\" data-id=\"3ad2ae1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2f68d0f e-flex e-con-boxed e-con e-child\" data-id=\"2f68d0f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65b8bfe elementor-widget elementor-widget-h1\" data-id=\"65b8bfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"h1.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <!-- <div style=\"background-color:red; color:white; display:inline; padding:0px 5px\">H1 Headline<\/div> -->\n        <h1 class=\"title_size_1\">Data protection-compliant work in marketing<\/h1>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e10dc0b elementor-widget elementor-widget-richText\" data-id=\"e10dc0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"richText.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <style>\n            .customBulletList ol {\n                list-style-type: decimal;\n                padding-left: 30px;\n            }\n\n            .customBulletList ol li {\n                padding-left: 5px;\n                margin-bottom: 16px;\n\n            }\n\n            .customBulletList ul {\n                list-style: none;\n                padding-left: 0;\n            }\n\n            .customBulletList ul li {\n                display: flex;\n                align-items: start;\n                gap: 30px;\n                margin-bottom: 16px;\n            }\n\n            .customBulletList ul li .listIcon {\n                width: 24px;\n                height: 24px;\n\n            }\n\n            .customBulletList ul li svg {\n                width: 24px !important;\n                fill: #00B4B4;\n                margin-top: 0px;\n\n            }\n\n            .customBulletList ol li .listIcon {\n                display: none !important\n            }\n\n            .customBulletList li a {\n                display: inline-flex !important;\n                text-decoration: underline !important;\n                color: #00B4B4;\n            }\n\n            .richText a {\n                color: #00B4B4;\n                text-decoration: underline;\n            }\n\n            .richText p {\n                margin: 0;\n                margin-bottom: 20px;\n            }\n\n            .richText p:last-child {\n                margin-bottom: 0 !important;\n            }\n        <\/style>\n        <div class=\"richText customBulletList copy_medium text-color\"><p style=\"color: #00b4b4;\"><em>September 01, 2023<\/em><\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d3f34b elementor-widget elementor-widget-richText\" data-id=\"2d3f34b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"richText.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <style>\n            .customBulletList ol {\n                list-style-type: decimal;\n                padding-left: 30px;\n            }\n\n            .customBulletList ol li {\n                padding-left: 5px;\n                margin-bottom: 16px;\n\n            }\n\n            .customBulletList ul {\n                list-style: none;\n                padding-left: 0;\n            }\n\n            .customBulletList ul li {\n                display: flex;\n                align-items: start;\n                gap: 30px;\n                margin-bottom: 16px;\n            }\n\n            .customBulletList ul li .listIcon {\n                width: 24px;\n                height: 24px;\n\n            }\n\n            .customBulletList ul li svg {\n                width: 24px !important;\n                fill: #00B4B4;\n                margin-top: 0px;\n\n            }\n\n            .customBulletList ol li .listIcon {\n                display: none !important\n            }\n\n            .customBulletList li a {\n                display: inline-flex !important;\n                text-decoration: underline !important;\n                color: #00B4B4;\n            }\n\n            .richText a {\n                color: #00B4B4;\n                text-decoration: underline;\n            }\n\n            .richText p {\n                margin: 0;\n                margin-bottom: 20px;\n            }\n\n            .richText p:last-child {\n                margin-bottom: 0 !important;\n            }\n        <\/style>\n        <div class=\"richText customBulletList copy_medium text-color\"><p>When customer contacts and interacts with other people or companies via various digital channels in business, effective marketing is the be-all and end-all. Marketing automation tools then usually play an important, often decisive role. Data is collected, linked, analyzed and used for marketing and sales campaigns - nowadays often in the Cloud. However, while the automation of marketing processes, for example with HubSpot, undoubtedly offers great advantages, it is at least as important to ensure the security of personal data. A pragmatic and secure way to get a grip on compliance etc. is to encrypt the data, not just in the Cloud, but across the board.   <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed42724 elementor-widget elementor-widget-primaryButton\" data-id=\"ed42724\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"primaryButton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n                    <div class=\"button button_light_primary\">\n                                <a href=\"https:\/\/www.it-daily.net\/it-sicherheit\/datenschutz-grc\/datenschutzkonformes-arbeiten-im-marketing\" class=\"button_link\" target=\"_blank\" rel=\"nofollow\" id=\"\">\n                    Learn more                <\/a>\n            <\/div>\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>When customer contacts and interacts with other people or companies via various digital channels in business, effective marketing is the be-all and end-all. Marketing automation tools then usually play an important, often decisive role. Data is collected, linked, analyzed and used for marketing and sales campaigns &#8211; nowadays often in the Cloud. However, while the automation of marketing processes, for example with HubSpot, undoubtedly offers great advantages, it is at least as important to ensure the security of personal data. A pragmatic and secure way to get a grip on compliance etc. is to encrypt the data, not just in the Cloud, but across the board.   <\/p>\n","protected":false},"author":2,"featured_media":2302,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-5791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Data protection-compliant work in marketing - EPERI<\/title>\n<meta name=\"description\" content=\"How to use marketing tools in compliance with data protection regulations and optimize your campaigns at the same time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eperi.com\/en\/press-releases-en\/data-protection-compliant-work-in-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data protection-compliant work in marketing - EPERI\" \/>\n<meta property=\"og:description\" content=\"How to use marketing tools in compliance with data protection regulations and optimize your campaigns at the same time.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eperi.com\/en\/press-releases-en\/data-protection-compliant-work-in-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"EPERI\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-01T20:20:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-14T12:12:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eperi.com\/wp-content\/uploads\/2024\/04\/Newsroom_Pressemeldungen.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sabine Jost\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sabine Jost\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/eperi.com\\\/en\\\/press-releases-en\\\/data-protection-compliant-work-in-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/eperi.com\\\/en\\\/press-releases-en\\\/data-protection-compliant-work-in-marketing\\\/\"},\"author\":{\"name\":\"Sabine Jost\",\"@id\":\"https:\\\/\\\/eperi.com\\\/de\\\/#\\\/schema\\\/person\\\/a2a0d1ebed6621d683d576470a799e68\"},\"headline\":\"Data protection-compliant work in marketing\",\"datePublished\":\"2023-09-01T20:20:00+00:00\",\"dateModified\":\"2024-08-14T12:12:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/eperi.com\\\/en\\\/press-releases-en\\\/data-protection-compliant-work-in-marketing\\\/\"},\"wordCount\":119,\"publisher\":{\"@id\":\"https:\\\/\\\/eperi.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/eperi.com\\\/en\\\/press-releases-en\\\/data-protection-compliant-work-in-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eperi.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Newsroom_Pressemeldungen.jpg\",\"articleSection\":[\"press releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/eperi.com\\\/en\\\/press-releases-en\\\/data-protection-compliant-work-in-marketing\\\/\",\"url\":\"https:\\\/\\\/eperi.com\\\/en\\\/press-releases-en\\\/data-protection-compliant-work-in-marketing\\\/\",\"name\":\"Data protection-compliant work in marketing - 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