{"id":6070,"date":"2023-07-04T07:10:00","date_gmt":"2023-07-04T07:10:00","guid":{"rendered":"https:\/\/eperi.com\/unkategorisiert\/data-protection-compliant-marketing-automation-how-to-use-tools-without-compromises\/"},"modified":"2025-09-24T09:23:56","modified_gmt":"2025-09-24T09:23:56","slug":"data-protection-compliant-marketing-automation-how-to-use-tools-without-compromises","status":"publish","type":"post","link":"https:\/\/eperi.com\/en\/blog-en\/data-protection-compliant-marketing-automation-how-to-use-tools-without-compromises\/","title":{"rendered":"Data protection-compliant marketing automation: how to use tools without compromises"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6070\" class=\"elementor elementor-6070 elementor-766\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-936024a e-flex e-con-boxed e-con e-parent\" data-id=\"936024a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf883d6 elementor-widget elementor-widget-tertiaryStage\" data-id=\"bf883d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tertiaryStage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"tertiaryStage top_padding_56 \">\n\t\t\t<div>\n\t\t\t\t\t\t\t\t<h1 class=\"title_size_1 top_margin_12 teaserHeadline\">PRIVACY-COMPLIANT MARKETING AUTOMATION: HOW TO USE TOOLS WITHOUT COMPROMISE<\/h1>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"top_margin_40 teaser-wrapper\">\n\t\t\t\t<div class=\"style-element\">\n\t\t\t\t\t<div class=\"copy_medium\" style=\"width:100%; max-width:450px\">Marketing automation offers numerous advantages for companies, but data protection is a challenge. Find out how you can secure your data in HubSpot and remain GDPR-compliant with the eperi\u00ae Gateway. <\/div>\n\t\t\t\t\t<div class=\"top_margin_24 stageLinks\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div style=\"position:absolute; top:0px; left:0px; background-color:#00B4B4; width:4px; height:24px; border-radius: 0 0 4px 0\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"teaserImage\">\n\t\t\t\t<div><img decoding=\"async\" src=\"https:\/\/eperi.com\/wp-content\/uploads\/2024\/04\/Graphic.png\" alt=\"\" class=\"default_image border_radius_24\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-122a492f e-flex e-con-boxed e-con e-parent\" data-id=\"122a492f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-933ea05 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"933ea05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b2e0dfe e-con-full e-flex e-con e-child\" data-id=\"7b2e0dfe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3262d53d elementor-widget elementor-widget-post-info\" data-id=\"3262d53d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7065232 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/eperi.com\/en\/author\/ricardo-izzieperi-com\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-pen-nib\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tRicardo Izzi\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-432626c elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/eperi.com\/en\/2023\/07\/04\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar-alt\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>July 4, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-391e0d6 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-tags\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/eperi.com\/en\/category\/blog-en\/\" class=\"elementor-post-info__terms-list-item\">blog<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34dcecc7 elementor-widget elementor-widget-betterdocs-reading-time\" data-id=\"34dcecc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"betterdocs-reading-time.default\">\n\t\t\t\t\t<div class=\"reading-time betterdocs\">\n\t<p>\n\t\t<svg width=\"14\" viewBox=\"0 0 14 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t<mask id=\"mask0_6195_23752\" style=\"mask-type:alpha\" maskUnits=\"userSpaceOnUse\" x=\"0\" y=\"0\">\n\t\t\t<rect y=\"0.5\" width=\"14\" height=\"14\" fill=\"#D9D9D9\"\/>\n\t\t\t<\/mask>\n\t\t\t<g mask=\"url(#mask0_6195_23752)\">\n\t\t\t<path d=\"M8.92508 10.241L9.74175 9.42435L7.58341 7.26602V4.58268H6.41675V7.73268L8.92508 10.241ZM7.00008 13.3327C6.19314 13.3327 5.4348 13.1796 4.72508 12.8733C4.01536 12.5671 3.398 12.1514 2.873 11.6264C2.348 11.1014 1.93237 10.4841 1.62612 9.77435C1.31987 9.06463 1.16675 8.30629 1.16675 7.49935C1.16675 6.6924 1.31987 5.93407 1.62612 5.22435C1.93237 4.51463 2.348 3.89727 2.873 3.37227C3.398 2.84727 4.01536 2.43164 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elementor-element-6fbba119 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6fbba119\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3cc01c0 e-flex e-con-boxed e-con e-parent\" data-id=\"3cc01c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2b1dff4 e-con-full e-flex e-con e-child\" data-id=\"2b1dff4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-675e23a elementor-widget elementor-widget-richText\" data-id=\"675e23a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"richText.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <style>\n            .customBulletList ol {\n                list-style-type: decimal;\n                padding-left: 30px;\n            }\n\n            .customBulletList ol li {\n                padding-left: 5px;\n                margin-bottom: 16px;\n\n            }\n\n            .customBulletList ul {\n                list-style: none;\n                padding-left: 0;\n            }\n\n            .customBulletList ul li {\n                display: flex;\n                align-items: start;\n                gap: 30px;\n                margin-bottom: 16px;\n            }\n\n            .customBulletList ul li .listIcon {\n                width: 24px;\n                height: 24px;\n\n            }\n\n            .customBulletList ul li svg {\n                width: 24px !important;\n                fill: #00B4B4;\n                margin-top: 0px;\n\n            }\n\n            .customBulletList ol li .listIcon {\n                display: none !important\n            }\n\n            .customBulletList li a {\n                display: inline-flex !important;\n                text-decoration: underline !important;\n                color: #00B4B4;\n            }\n\n            .richText a {\n                color: #00B4B4;\n                text-decoration: underline;\n            }\n\n            .richText p {\n                margin: 0;\n                margin-bottom: 20px;\n            }\n\n            .richText p:last-child {\n                margin-bottom: 0 !important;\n            }\n        <\/style>\n        <div class=\"richText customBulletList copy_medium text-color\"><p>In today's digital world, in which customer contacts and interactions take place via various channels, it is crucial for companies to conduct effective marketing. Marketing automation tools are playing an increasingly important role in this. However, while the automation of marketing processes offers many advantages, it is equally important to ensure the security of personal data. In this blog article, we would like to show you what marketing automation is, what advantages it offers for companies and how you can protect your personal data in HubSpot with the eperi\u00ae Gateway.   <\/p><h2>WHAT IS MARKETING AUTOMATION?<\/h2><p> <\/p><p>Marketing automation refers to the use of software platforms such as HubSpot to automate marketing activities and personalize customer dialogue. With marketing automation, companies can generate, nurture and convert leads into paying customers by creating targeted campaigns, setting up automated workflows and measuring the success of their marketing activities. According to a study by Nucleus Research, the use of marketing automation has led to a 148% increase in user productivity, lead generation and customer retention among the companies surveyed.  <\/p><h3>Benefits of marketing automation for businesses:<\/h3><ul><li><div class=\"listIcon\"><\/div>Increase efficiency: By automating repetitive tasks, marketing teams can use their time and resources more efficiently and focus on strategic initiatives.<\/li><li><div class=\"listIcon\"><\/div>Customization: Marketing automation enables the creation and delivery of personalized content and offers to target customers in order to improve the customer experience.<\/li><li><div class=\"listIcon\"><\/div>Lead Nurturing: Automated workflows enable companies to increase engagement of potential customers with relevant information and offers to support the sales process.<\/li><li><div class=\"listIcon\"><\/div>Data-driven decisions: Marketing automation tools provide detailed analytics and insights that enable companies to measure the success of their marketing campaigns and make informed decisions.<\/li><\/ul><h2>WHICH DATA PROTECTION CHALLENGES ARISE FROM THE USE OF MARKETING AUTOMATION?<\/h2><p> <\/p><p>One of the biggest challenges when using marketing automation is data protection. Following the repeal of the Privacy Shield agreement in July 2020 by the European Court of Justice (ECJ), the transfer of personal data to the USA is no longer compatible with the General Data Protection Regulation (GDPR). The US legal situation allows the US authorities to access all data in the possession and control of US companies without a court order. This poses a problem, as the level of data protection in the US is considered inadequate.   <\/p><h3>WITH EPERI\u00ae YOU ENSURE THE DATA PROTECTION-COMPLIANT USE OF HUBSPOT!<\/h3><p> <\/p><p>eperi\u00ae offers a solution to ensure the data protection-compliant use of marketing automation tools such as HubSpot. The eperi\u00ae Gateway encrypts and tokenizes personal data in HubSpot, the most popular marketing automation software. With the eperi\u00ae REST Protection Proxy, policies can be configured for individual REST endpoints in HubSpot to ensure security. Functions such as search remain available despite encryption and tokenization at field level.   <\/p><p>With eperi\u00ae, companies can continue to use all of HubSpot's powerful marketing automation features while ensuring that their customers' and partners' data is protected. By using HubSpot in a legally compliant way, companies can avoid reputational damage and comply with GDPR requirements. <\/p><p><strong>Conclusion:<\/strong><\/p><p>Marketing automation is an indispensable tool for successful marketing communication. It enables companies to create more personalized customer experiences and make their marketing and sales processes more efficient. However, it is important to keep data protection in mind and to use data protection-compliant solutions such as the eperi\u00ae Gateway to ensure the security of personal data.  <\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6223d7a elementor-widget elementor-widget-primaryButton\" data-id=\"6223d7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"primaryButton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n                    <div class=\"button button_light_primary\">\n                                <a href=\"https:\/\/eperi.com\/en\/use-cases\/nach-anwendung\/eperi-secure-anyapp\/\" class=\"button_link\" id=\"\">\n                    Find out more about the eperi\u00ae REST Protection Proxy                <\/a>\n            <\/div>\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-384d385e e-con-full e-flex e-con e-child\" data-id=\"384d385e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3eb9cc69 elementor-widget elementor-widget-richText\" data-id=\"3eb9cc69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"richText.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <style>\n            .customBulletList ol {\n                list-style-type: decimal;\n                padding-left: 30px;\n            }\n\n            .customBulletList ol li {\n                padding-left: 5px;\n                margin-bottom: 16px;\n\n            }\n\n            .customBulletList ul {\n                list-style: none;\n                padding-left: 0;\n            }\n\n            .customBulletList ul li {\n                display: flex;\n                align-items: start;\n                gap: 30px;\n                margin-bottom: 16px;\n            }\n\n            .customBulletList ul li .listIcon {\n                width: 24px;\n                height: 24px;\n\n            }\n\n            .customBulletList ul li svg {\n                width: 24px !important;\n                fill: #00B4B4;\n                margin-top: 0px;\n\n            }\n\n            .customBulletList ol li .listIcon {\n                display: none !important\n            }\n\n            .customBulletList li a {\n                display: inline-flex !important;\n                text-decoration: underline !important;\n                color: #00B4B4;\n            }\n\n            .richText a {\n                color: #00B4B4;\n                text-decoration: underline;\n            }\n\n            .richText p {\n                margin: 0;\n                margin-bottom: 20px;\n            }\n\n            .richText p:last-child {\n                margin-bottom: 0 !important;\n            }\n        <\/style>\n        <div class=\"richText customBulletList copy_medium text-color\"><h2>Did you like this article?<\/h2><p><br>Then like it now or share it with colleagues, business partners, and friends.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b59a358 e-grid e-con-full e-con e-child\" data-id=\"7b59a358\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13777c8e elementor-share-buttons--shape-rounded elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"13777c8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" 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elementor-element-55766a2c elementor-widget elementor-widget-shortcode\" data-id=\"55766a2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div class=\"wpulike wpulike-default \" ><div class=\"wp_ulike_general_class wp_ulike_is_restricted\"><button type=\"button\"\n\t\t\t\t\taria-label=\"Like Button\"\n\t\t\t\t\tdata-ulike-id=\"6070\"\n\t\t\t\t\tdata-ulike-nonce=\"192f72849f\"\n\t\t\t\t\tdata-ulike-type=\"post\"\n\t\t\t\t\tdata-ulike-template=\"wpulike-default\"\n\t\t\t\t\tdata-ulike-display-likers=\"0\"\n\t\t\t\t\tdata-ulike-likers-style=\"default\"\n\t\t\t\t\tclass=\"wp_ulike_btn wp_ulike_put_image wp_post_btn_6070\"><\/button><span class=\"count-box wp_ulike_counter_up\" 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elementor-element-2273bfd1 elementor-widget elementor-widget-h2\" data-id=\"2273bfd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"h2.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <!-- <div style=\"background-color:red; color:white; display:inline; padding:0px 5px\">H2 Headline<\/div> -->\n        <h2 class=\"title_size_2 headline-color\">Knowledge that protects - your next measure for more data security<\/h2>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f1c50cf elementor-widget elementor-widget-richText\" data-id=\"6f1c50cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"richText.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <style>\n            .customBulletList ol {\n                list-style-type: decimal;\n                padding-left: 30px;\n            }\n\n            .customBulletList ol li {\n    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