{"id":6158,"date":"2022-08-10T07:08:00","date_gmt":"2022-08-10T07:08:00","guid":{"rendered":"https:\/\/eperi.com\/unkategorisiert\/esg-another-reason-to-take-data-protection-seriously\/"},"modified":"2025-09-24T09:18:50","modified_gmt":"2025-09-24T09:18:50","slug":"esg-another-reason-to-take-data-protection-seriously","status":"publish","type":"post","link":"https:\/\/eperi.com\/en\/blog-en\/esg-another-reason-to-take-data-protection-seriously\/","title":{"rendered":"ESG: One more reason to take data protection seriously"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6158\" class=\"elementor elementor-6158 elementor-224\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f23f3d e-flex e-con-boxed e-con e-parent\" data-id=\"4f23f3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a66f85 elementor-widget elementor-widget-tertiaryStage\" data-id=\"7a66f85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tertiaryStage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"tertiaryStage top_padding_56 \">\n\t\t\t<div>\n\t\t\t\t\t\t\t\t<h1 class=\"title_size_1 top_margin_12 teaserHeadline\">ESG: One more reason to take data protection seriously<\/h1>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"top_margin_40 teaser-wrapper\">\n\t\t\t\t<div class=\"style-element\">\n\t\t\t\t\t<div class=\"copy_medium\" style=\"width:100%; max-width:450px\">ESG is not very common yet, but it is becoming increasingly popular in Germany as well.<\/div>\n\t\t\t\t\t<div class=\"top_margin_24 stageLinks\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div style=\"position:absolute; top:0px; left:0px; background-color:#00B4B4; width:4px; height:24px; border-radius: 0 0 4px 0\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"teaserImage\">\n\t\t\t\t<div><img decoding=\"async\" src=\"https:\/\/eperi.com\/wp-content\/uploads\/2024\/04\/Graphic.png\" alt=\"\" class=\"default_image border_radius_24\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74f520e6 e-flex e-con-boxed e-con e-parent\" data-id=\"74f520e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61471294 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"61471294\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a11c46b e-con-full e-flex e-con e-child\" data-id=\"4a11c46b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-779a2870 elementor-widget elementor-widget-post-info\" data-id=\"779a2870\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7065232 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/eperi.com\/en\/author\/sabine-josteperi-com\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-pen-nib\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tSabine Jost\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-432626c elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/eperi.com\/en\/2022\/08\/10\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar-alt\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>August 10, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-391e0d6 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-tags\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/eperi.com\/en\/category\/blog-en\/\" class=\"elementor-post-info__terms-list-item\">blog<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19eb2a68 elementor-widget elementor-widget-betterdocs-reading-time\" data-id=\"19eb2a68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"betterdocs-reading-time.default\">\n\t\t\t\t\t<div class=\"reading-time betterdocs\">\n\t<p>\n\t\t<svg width=\"14\" viewBox=\"0 0 14 15\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t<mask id=\"mask0_6195_23752\" style=\"mask-type:alpha\" maskUnits=\"userSpaceOnUse\" x=\"0\" y=\"0\">\n\t\t\t<rect y=\"0.5\" width=\"14\" height=\"14\" fill=\"#D9D9D9\"\/>\n\t\t\t<\/mask>\n\t\t\t<g mask=\"url(#mask0_6195_23752)\">\n\t\t\t<path d=\"M8.92508 10.241L9.74175 9.42435L7.58341 7.26602V4.58268H6.41675V7.73268L8.92508 10.241ZM7.00008 13.3327C6.19314 13.3327 5.4348 13.1796 4.72508 12.8733C4.01536 12.5671 3.398 12.1514 2.873 11.6264C2.348 11.1014 1.93237 10.4841 1.62612 9.77435C1.31987 9.06463 1.16675 8.30629 1.16675 7.49935C1.16675 6.6924 1.31987 5.93407 1.62612 5.22435C1.93237 4.51463 2.348 3.89727 2.873 3.37227C3.398 2.84727 4.01536 2.43164 4.72508 2.12539C5.4348 1.81914 6.19314 1.66602 7.00008 1.66602C7.80703 1.66602 8.56536 1.81914 9.27508 2.12539C9.9848 2.43164 10.6022 2.84727 11.1272 3.37227C11.6522 3.89727 12.0678 4.51463 12.374 5.22435C12.6803 5.93407 12.8334 6.6924 12.8334 7.49935C12.8334 8.30629 12.6803 9.06463 12.374 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class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09b0a8b e-flex e-con-boxed e-con e-parent\" data-id=\"09b0a8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6ceaa45 e-con-full e-flex e-con e-child\" data-id=\"6ceaa45\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31c87c2 elementor-widget elementor-widget-richText\" data-id=\"31c87c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"richText.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <style>\n            .customBulletList ol {\n                list-style-type: decimal;\n                padding-left: 30px;\n            }\n\n            .customBulletList ol li {\n                padding-left: 5px;\n                margin-bottom: 16px;\n\n            }\n\n            .customBulletList ul {\n                list-style: none;\n                padding-left: 0;\n            }\n\n            .customBulletList ul li {\n                display: flex;\n                align-items: start;\n                gap: 30px;\n                margin-bottom: 16px;\n            }\n\n            .customBulletList ul li .listIcon {\n                width: 24px;\n                height: 24px;\n\n            }\n\n            .customBulletList ul li svg {\n                width: 24px !important;\n                fill: #00B4B4;\n                margin-top: 0px;\n\n            }\n\n            .customBulletList ol li .listIcon {\n                display: none !important\n            }\n\n            .customBulletList li a {\n                display: inline-flex !important;\n                text-decoration: underline !important;\n                color: #00B4B4;\n            }\n\n            .richText a {\n                color: #00B4B4;\n                text-decoration: underline;\n            }\n\n            .richText p {\n                margin: 0;\n                margin-bottom: 20px;\n            }\n\n            .richText p:last-child {\n                margin-bottom: 0 !important;\n            }\n        <\/style>\n        <div class=\"richText customBulletList copy_medium text-color\"><h3 class=\"p1\">ESG<\/h3><p class=\"p1\">Environmental, Social &amp; Corporate Governance (ESG) may not yet be on everyone's lips, but it is increasingly making a name for itself in Germany. It is a relatively new approach to assessing the extent to which companies are committed to goals that go beyond maximizing profits for their shareholders, owners, stakeholders, etc.. These objectives include, for example, certain environmental targets, support for certain social movements and whether the company is managed in a way that promotes diversity, equality and inclusion. ESG requirements also place important demands on the handling of data. Companies are therefore also measured by how carefully they handle the sensitive data of their employees, customers and partners. But what should companies be guided by to ensure that they comply with the data protection aspect of ESG?     <\/p><h3 class=\"p1\">TRADE SECRET PROTECTION ACT (GESCHGEHG)<\/h3><p>The German Trade Secrets Protection Act (GeschGehG), which has been transposing corresponding EU directives into German law since 2019 and legally defines what constitutes a trade secret for the first time, provides good guidance. Among other things, the definition includes the provision that a trade secret only exists if the company has taken appropriate confidentiality measures. Therefore, if a court judges the confidentiality measures to be inadequate in the event of data theft, a company is not entitled to prosecution because the data is not a trade secret in the legal sense. If trade secrets, i.e. ultimately data, are not sufficiently protected against criminal access, there is a risk of reputational damage in addition to financial loss.   <\/p><h3>GDPR<\/h3><p>In addition to the GeschGehG, the most well-known legal requirements for the careful handling of data result from the General Data Protection Regulation (GDPR) together with the Schrems II ruling. According to this, companies may only transfer personal data to non-European cloud services if they take appropriate technical measures to protect this data from unauthorized access by third parties. This primarily refers to unauthorized access by non-European countries. The European Data Protection Board (EDPB) is even more specific and mentions the encryption or pseudonymization of data before it is transferred to the cloud as an adequate measure to achieve GDPR compliance.   <\/p><h3>DATA ENCRYPTION HELPS<\/h3><p>Encrypting and\/or pseudonymizing data before it leaves the protected corporate environment proves to be the best way to avoid severe penalties for a breach of the GDPR. Because it is the strongest technical measure for protecting data, encryption is also the method of choice when it comes to protecting yourself under the GeschGehG and complying with the ESG data protection requirements. The latter are also becoming increasingly important for German companies.  <\/p><p>Any IT security strategy that is even halfway realistic must acknowledge that there can be no absolute protection against unauthorized access to data. Even technically extremely advanced companies can fall victim to headline-grabbing cyber attacks, especially as criminals are increasingly exploiting human weaknesses to gain access to IT systems. The only technical measure that can arm a company against human weaknesses is cryptography. Even encryption cannot prevent sensitive data from falling into the wrong hands. However, it ensures that the stolen data is worthless to criminals and foreign states because it is unreadable.    <\/p><h3>ANOTHER REASON<\/h3><p>Ultimately, the ESG trend does not place any new demands on data protection, but simply provides one more reason to encrypt sensitive data. As the strongest technical measure for data protection, encryption also offers future security. In other words: you can't get any better!  <\/p><p>Disclaimer:<br>Insofar as this document contains legal explanations and advice, this constitutes non-binding information without any guarantee of completeness or accuracy. In this respect, it does not constitute legal advice and Eperi GmbH does not claim to represent or even replace such advice. <\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d5284a3 e-con-full e-flex e-con e-child\" data-id=\"3d5284a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-461241f6 elementor-widget elementor-widget-richText\" data-id=\"461241f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"richText.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <style>\n            .customBulletList ol {\n                list-style-type: decimal;\n                padding-left: 30px;\n            }\n\n            .customBulletList ol li {\n                padding-left: 5px;\n                margin-bottom: 16px;\n\n            }\n\n            .customBulletList ul {\n                list-style: none;\n                padding-left: 0;\n            }\n\n            .customBulletList ul li {\n                display: flex;\n                align-items: start;\n                gap: 30px;\n                margin-bottom: 16px;\n            }\n\n            .customBulletList ul li .listIcon {\n                width: 24px;\n                height: 24px;\n\n            }\n\n            .customBulletList ul li svg {\n                width: 24px !important;\n                fill: #00B4B4;\n                margin-top: 0px;\n\n            }\n\n            .customBulletList ol li .listIcon {\n                display: none !important\n            }\n\n            .customBulletList li a {\n                display: inline-flex !important;\n                text-decoration: underline !important;\n                color: #00B4B4;\n            }\n\n            .richText a {\n                color: #00B4B4;\n                text-decoration: underline;\n            }\n\n            .richText p {\n                margin: 0;\n                margin-bottom: 20px;\n            }\n\n            .richText p:last-child {\n                margin-bottom: 0 !important;\n            }\n        <\/style>\n        <div class=\"richText customBulletList copy_medium text-color\"><h2>Did you like this article?<\/h2><p><br>Then like it now or share it with colleagues, business partners, and friends.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-138a4b4 e-grid e-con-full e-con e-child\" data-id=\"138a4b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4085e282 elementor-share-buttons--shape-rounded elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"4085e282\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn 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data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4aacff3b e-con-full e-flex e-con e-child\" data-id=\"4aacff3b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a2584e7 elementor-widget elementor-widget-h2\" data-id=\"3a2584e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"h2.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n        <!-- <div style=\"background-color:red; color:white; display:inline; padding:0px 5px\">H2 Headline<\/div> -->\n        <h2 class=\"title_size_2 headline-color\">Knowledge that protects - your next measure for more data security<\/h2>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1724647f elementor-widget 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24px !important;\n                fill: #00B4B4;\n                margin-top: 0px;\n\n            }\n\n            .customBulletList ol li .listIcon {\n                display: none !important\n            }\n\n            .customBulletList li a {\n                display: inline-flex !important;\n                text-decoration: underline !important;\n                color: #00B4B4;\n            }\n\n            .richText a {\n                color: #00B4B4;\n                text-decoration: underline;\n            }\n\n            .richText p {\n                margin: 0;\n                margin-bottom: 20px;\n            }\n\n            .richText p:last-child {\n                margin-bottom: 0 !important;\n            }\n        <\/style>\n        <div class=\"richText customBulletList copy_medium text-color\"><p>On our download page, you will find free white papers and fact sheets on data protection, data encryption, and compliance\u2014specifically for IT managers and decision-makers.<br data-start=\"416\" data-end=\"419\"><br>Get concise knowledge, strategic recommendations, and practical tips to effectively protect your data and securely comply with regulatory requirements such as GDPR, NIS2, and DORA.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dbb056 elementor-widget elementor-widget-primaryButton\" data-id=\"5dbb056\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"primaryButton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n                    <div class=\"button button_light_primary\">\n                                <a href=\"https:\/\/eperi.com\/en\/info-hub\/downloads\/\" class=\"button_link\" id=\"\">\n                    Inform now &amp; download free of charge                <\/a>\n            <\/div>\n        \n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c2e7000 elementor-widget elementor-widget-image\" data-id=\"1c2e7000\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<!-- <div style=\"background-color:red; color:white; display:inline; padding:0px 5px\">Image<\/div> -->\n\t\t<img decoding=\"async\" src=\"https:\/\/eperi.com\/wp-content\/uploads\/2025\/04\/Whitepaper_Ganzheitliche_Cloud_Datenschutz_A4_Brochure_Mockup_2-scaled.jpg\" alt=\"\" class=\"default_image border_radius_24\">\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ESG: One more reason to take data protection seriously ESG is not very common yet, but it is becoming increasingly popular in Germany as well. 4 min ESG Environmental, Social &amp; Corporate Governance (ESG) may not yet be on everyone&#8217;s lips, but it is increasingly making a name for itself in Germany. It is a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2262,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-6158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ESG: One more reason to take data protection seriously<\/title>\n<meta name=\"description\" content=\"Find out how ESG requirements affect data protection and why data encryption is essential for companies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eperi.com\/en\/blog-en\/esg-another-reason-to-take-data-protection-seriously\/\" 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