{"id":9072,"date":"2025-02-06T12:54:58","date_gmt":"2025-02-06T12:54:58","guid":{"rendered":"https:\/\/eperi.com\/?p=9072"},"modified":"2025-07-15T08:22:44","modified_gmt":"2025-07-15T08:22:44","slug":"data-hunger-demands-intensive-protection","status":"publish","type":"post","link":"https:\/\/eperi.com\/en\/press-releases\/data-hunger-demands-intensive-protection\/","title":{"rendered":"Immeasurable hunger for data demands increasingly intensive protection"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9072\" class=\"elementor elementor-9072 elementor-9071\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f23f3d e-flex e-con-boxed e-con e-parent\" data-id=\"4f23f3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a66f85 elementor-widget elementor-widget-tertiaryStage\" data-id=\"7a66f85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tertiaryStage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"tertiaryStage top_padding_56 \">\n\t\t\t<div>\n\t\t\t\t\t\t\t\t<h1 class=\"title_size_1 top_margin_12 teaserHeadline\">Immeasurable hunger for data demands increasingly intensive protection<\/h1>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"top_margin_40 teaser-wrapper\">\n\t\t\t\t<div class=\"style-element\">\n\t\t\t\t\t<div class=\"copy_medium\" style=\"width:100%; max-width:450px\">The economy, governments and AI are demanding more and more data from everyone and everything. Regardless of the initiator behind it, sensitive data must be consistently protected by encryption that preserves its functionality. <\/div>\n\t\t\t\t\t<div class=\"top_margin_24 stageLinks\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div style=\"position:absolute; top:0px; left:0px; background-color:#00B4B4; width:4px; height:24px; border-radius: 0 0 4px 0\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"teaserImage\">\n\t\t\t\t<div><img decoding=\"async\" src=\"https:\/\/eperi.com\/wp-content\/uploads\/2024\/04\/Graphic.png\" alt=\"\" class=\"default_image border_radius_24\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09b0a8b e-flex e-con-boxed e-con e-parent\" data-id=\"09b0a8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31c87c2 elementor-widget elementor-widget-richText\" data-id=\"31c87c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"richText.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <style>\n            .customBulletList ol {\n                list-style-type: decimal;\n                padding-left: 30px;\n            }\n\n            .customBulletList ol li {\n                padding-left: 5px;\n                margin-bottom: 16px;\n\n            }\n\n            .customBulletList ul {\n                list-style: none;\n                padding-left: 0;\n            }\n\n            .customBulletList ul li {\n                display: flex;\n                align-items: start;\n                gap: 30px;\n                margin-bottom: 16px;\n            }\n\n            .customBulletList ul li .listIcon {\n                width: 24px;\n                height: 24px;\n\n            }\n\n            .customBulletList ul li svg {\n                width: 24px !important;\n                fill: #00B4B4;\n                margin-top: 0px;\n\n            }\n\n            .customBulletList ol li .listIcon {\n                display: none !important\n            }\n\n            .customBulletList li a {\n                display: inline-flex !important;\n                text-decoration: underline !important;\n                color: #00B4B4;\n            }\n\n            .richText a {\n                color: #00B4B4;\n                text-decoration: underline;\n            }\n\n            .richText p {\n                margin: 0;\n                margin-bottom: 20px;\n            }\n\n            .richText p:last-child {\n                margin-bottom: 0 !important;\n            }\n        <\/style>\n        <div class=\"richText customBulletList copy_medium text-color\"><p><strong>Pfungstadt, February 6, 2025<\/strong> - Will even more personal data soon be stored by authorities, research institutions or health insurance companies, for example? If Friedrich Merz's latest ideas are anything to go by, yes. He is proposing that health insurance companies grant their members a discount if they make their patient data available electronically. This is just one example of many; there are numerous efforts of this kind. The police and border guards also want more data so that they can work more efficiently. Regardless of the debate about right, wrong, ethical or fair, the state and the economy will not be able to escape the benefits of targeted and AI-supported data collection and analysis if they want to keep pace with other regions of the world. In many cases, the results of large-scale data collection and analysis can even be justified, provided they are not used arbitrarily or with malicious intent.     <\/p>\n<p>\"The most important point in this discussion is to talk about data security. Any personal or secret data needs to be protected from those who are unauthorized to read and process it or who even have cybercriminal acts in mind. This principle applies to existing data pools as well as to future data collection, for example in healthcare or law enforcement. Only targeted data encryption can help in this context. It is the best way to protect sensitive data of any kind, anywhere and especially in the cloud,\" says \u00d6mer Tekin from encryption specialist eperi.<\/p>\n<p>It is clear to data protection experts that simple encryption is not effective. This is because either the data cannot be processed in an encrypted state or the data would have to be decrypted for processing, which would severely disrupt data protection. The sensible alternative is function-preserving data encryption. This means that applications for data processing or analysis only have access to very specific data fields. And even this data access is subject to seamless tokenization, which means that data protection is guaranteed throughout, even in the event of a cyberattack resulting in the theft of the data.    <\/p>\n<p>In short, no one will be able to escape the data greed of our time in the long term and for this reason alone, those responsible should act with foresight and set the necessary course.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eee537c e-flex e-con-boxed e-con e-parent\" data-id=\"eee537c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-739e7f0 elementor-widget elementor-widget-richText\" data-id=\"739e7f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"richText.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <style>\n            .customBulletList ol {\n                list-style-type: decimal;\n                padding-left: 30px;\n            }\n\n            .customBulletList ol li {\n                padding-left: 5px;\n                margin-bottom: 16px;\n\n            }\n\n            .customBulletList ul {\n                list-style: none;\n                padding-left: 0;\n            }\n\n            .customBulletList ul li {\n                display: flex;\n                align-items: start;\n                gap: 30px;\n                margin-bottom: 16px;\n            }\n\n            .customBulletList ul li .listIcon {\n                width: 24px;\n                height: 24px;\n\n            }\n\n            .customBulletList ul li svg {\n                width: 24px !important;\n                fill: #00B4B4;\n                margin-top: 0px;\n\n            }\n\n            .customBulletList ol li .listIcon {\n                display: none !important\n            }\n\n            .customBulletList li a {\n                display: inline-flex !important;\n                text-decoration: underline !important;\n                color: #00B4B4;\n            }\n\n            .richText a {\n                color: #00B4B4;\n                text-decoration: underline;\n            }\n\n            .richText p {\n                margin: 0;\n                margin-bottom: 20px;\n            }\n\n            .richText p:last-child {\n                margin-bottom: 0 !important;\n            }\n        <\/style>\n        <div class=\"richText customBulletList copy_medium text-color\"><p><span style=\"text-decoration: underline;\"><strong>About Eperi GmbH:<\/strong><\/span><\/p>\n<p>At eperi\u00ae, we firmly believe that data protection is a fundamental human right. Our goal is to ensure that people and companies retain control over their data at all times. Without compromise and with the best technology. With a focus on the security of our customers, we have created a solution that is invisible to the user and at the same time meets the highest security standards.     <br \/>With the eperi\u00ae solution, our customers benefit from all the advantages of cloud usage, such as efficient company-wide collaboration, while remaining legally compliant with global data protection laws. We hold several international patents for our innovative multi-cloud technology, which offers unrivaled data protection for SaaS applications, individual applications and files. Our customers retain sole control over all sensitive data, as no unencrypted data is sent to the cloud.<br \/>We make the cloud possible - simple, secure, individual, GDPR-compliant.  <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f0f6aa e-grid e-con-boxed e-con e-parent\" data-id=\"7f0f6aa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd6a709 elementor-widget elementor-widget-richText\" data-id=\"bd6a709\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"richText.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <style>\n            .customBulletList ol {\n                list-style-type: decimal;\n                padding-left: 30px;\n            }\n\n            .customBulletList ol li {\n                padding-left: 5px;\n                margin-bottom: 16px;\n\n            }\n\n            .customBulletList ul {\n                list-style: none;\n                padding-left: 0;\n            }\n\n            .customBulletList ul li {\n                display: flex;\n                align-items: start;\n                gap: 30px;\n                margin-bottom: 16px;\n            }\n\n            .customBulletList ul li .listIcon {\n                width: 24px;\n                height: 24px;\n\n            }\n\n            .customBulletList ul li svg {\n                width: 24px !important;\n                fill: #00B4B4;\n                margin-top: 0px;\n\n            }\n\n            .customBulletList ol li .listIcon {\n                display: none !important\n            }\n\n            .customBulletList li a {\n                display: inline-flex !important;\n                text-decoration: underline !important;\n                color: #00B4B4;\n            }\n\n            .richText a {\n                color: #00B4B4;\n                text-decoration: underline;\n            }\n\n            .richText p {\n                margin: 0;\n                margin-bottom: 20px;\n            }\n\n            .richText p:last-child {\n                margin-bottom: 0 !important;\n            }\n        <\/style>\n        <div class=\"richText customBulletList copy_medium text-color\"><p><strong><span style=\"text-decoration: underline;\">Press contact agency<\/span><\/strong><br \/>TC Communications<br \/>Thilo Christ<br \/>Phone: +49 171 6220610<br \/>Alexandra Schmidt<br \/>Phone: +49 170 3871064<br \/>E-mail: <a href=\"mailto:eperi@tc-communications.de\">eperi@tc-communications.de<\/a><\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Data is becoming increasingly valuable &#8211; but how can data protection be maintained? eperi shows why function-preserving encryption is the key to security. <\/p>\n","protected":false},"author":6,"featured_media":2133,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[23],"tags":[],"class_list":["post-9072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Data protection vs. data greed: why encryption remains essential<\/title>\n<meta name=\"description\" content=\"More data collection means higher risks. 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