7. Web Analysis Tools and Internet Advertising
7.1 Google Analytics
7.1.1 This website uses Google Analytics, a web analysis service provided by Google Inc. („Google“). Google Analytics uses so-called “cookies”, text files which are stored on your computer and enable an analysis of the use of our website by you. The information on your use of the website generated by the cookies is usually transmitted to a Google server in the USA and stored there. If IP anonymisation is activated on this website, Google will, however, shorten your IP address prior to transmission within the Member States of the European Union or in other contracting states of the Treaty on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Google will use this information to evaluate your use of the website, to compile reports of the website activities and to provide additional services associated with website use and Internet use.
7.1.2 The IP address transmitted by your browser in the context of Google Analytics will not be combined with other Google data.
7.1.3 You can prevent the cookies from being stored by making an appropriate setting in your browser software. However, we point out that if you do this, you may not be able to use all the functions of the website to the full extent. In addition, you may prevent acquisition of the data generated by the cookie by Google that relate to your use of the website (including your IP address) and the processing of the data by Google by downloading and installing the browser plug-in provided at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
7.1.4 This website uses Google Analytics with the extension “_anonymizeIp()”. Herewith, IP addresses are shortened before further processing so that direct reference to a person can be ruled out. Insofar as a direct reference to you occurs through the data collected about you, this shall therefore be immediately ruled out and the personal data therewith immediately erased.
7.1.5 For the exceptional case in which personal data is transmitted to the USA, Google complies with the EU-US Privacy Shield. You can obtain information hereon under https://www.privacyshield.gov/EU-US-Framework.
7.1.6 Information regarding the third-party provider: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. User terms and conditions: https://www.google.com/analytics/terms/gb.html, overview regarding data protection: https://support.google.com/analytics/answer/6004245?hl=en, as well as the data privacy declaration: https://policies.google.com/privacy?hl=en.
7.2 Google AdWords Conversion
7.2.1 We use the offering of Google Adwords to bring attention to our attractive offerings with the aid of advertisements (so-called Google Adwords) on external websites. Based on data from advertising campaigns, we can determine the success of individual advertising measures. We pursue thus the legitimate interest of showing you ads that are of interest to you, making our website more interesting for you and ensuring the fair charging of advertising costs.
7.2.2 These advertising media are delivered by Google via so-called “Ad Servers”. For this purpose, we use ad server cookies, through which certain parameters for measuring success, such as the insertion of ads or clicks by users, can be measured. Insofar as you access our website via a Google ad, Google Adwords stores a cookie on your computer. These cookies usually expire after 30 days and are not intended to identify you personally. For this cookie, the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (mark that the user no longer wishes to be addressed) are usually stored as analysis values.
7.2.3 These cookies enable Google to recognise your Internet browser. If a user visits certain pages of an Adwords customer’s website and the cookie stored on his computer has not yet expired, Google and the customer can recognise that the user has clicked on the ad and has been redirected to this page. Each Adwords customer is assigned a different cookie. Cookies, therefore, cannot be traced via the websites of Adwords customers. We do not collect and process any personal data in the afore-mentioned advertising measures. We only receive statistical evaluations from Google. On the basis of these evaluations, we can recognise which of the used advertising measures are particularly effective. We do not receive any further data from the use of advertising material; in particular, we cannot identify users on the basis of this information.
7.2.4 Based on the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence on the extent and further use of the data collected by Google through the use of this tool and therefore inform you according to the best of our knowledge. By integrating AdWords Conversion, Google is informed that you have accessed the corresponding part of our website or clicked on an ad from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider may obtain and store your IP address.
7.2.5 You can prevent participation in this tracking procedure in different ways:
- by an appropriate setting in your browser software, in particular, the disabling of third-party cookies, such will result in you not receiving ads from third-party providers;
- by disabling cookies for conversion tracking, by setting your browser to block cookies from the “www.googleadservices.com” domain, https://www.google.de/settings/ads, whereby this setting will be erased when you erase your cookies;
- by deactivating the provider’s interest-themed ads that are part of the self-regulation campaign “About Ads” at the link http://www.aboutads.info/choices, whereby this setting will be erased when you erase your cookies;
- by means of permanent deactivation in the browsers Firefox, Internet Explorer or Google Chrome under the link http://www.google.com/settings/ads/plugin. Please note that in this case you may not have full use of all the functions on this website.
Further information on data protection at Google can be found here: http://www.google.com/intl/de/policies/privacy and https://services.google.com/sitestats/en.html. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) under http://www.networkadvertising.org besuchen. Google complies with the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
7.3 Google Remarketing
7.3.1 We use the application Google Remarketing. This is a process by which we would like to address you again. By means of this application, we can place our advertisements in other websites with your further Internet use after you visit our website. This is done by means of cookies stored in your browser that enable Google to collect and analyse information about your usage behaviour when visiting different websites. For example, Google can determine your previous visit to our website. According to its own statements, Google does not combine the data collected within the scope of remarketing with any personal data that Google may have stored. In particular, according to Google, pseudonymisation is employed for remarketing.
7.3.2 For the exceptional cases in which personal data is transmitted to the USA, Google complies with the EU-US Privacy Shield. You can obtain information under https://www.privacyshield.gov/EU-US-Framework.
7.4 Facebook Custom Audience
7.4.1 In addition, the website uses the remarketing function “Custom Audiences” of Facebook Inc. (“Facebook”). With this, in the context of a visit to the social network Facebook or to other websites also using this procedure, users of our website can be shown interest-related advertisements (“Facebook ads”). We thereby pursue the intention of showing you advertising that is interesting to you, thereby making our website more interesting for you.
7.4.2 Due to the marketing tools deployed, your browser automatically makes a direct connection to the Facebook server. We have no influence on the extent and the further utilisation of the data collected by Facebook through the use of this tool and can therefore only inform you about what we do know. Through the integration of Facebook Custom Audiences, Facebook receives the information that you have called up on the corresponding web pages of our Internet presentation, or learns that you have clicked an advertisement shown by us. If you are registered by the Facebook service, Facebook can assign the visit to your account. Even if you are not registered by Facebook, or have not logged on, there is the possibility that the provider can discover and store your IP address and further identifying characteristics.
7.4.3 Deactivation of the function “Facebook Custom Audiences” is possible under https://www.facebook.com/settings/?tab=ads.
7.4.4 The lawfulness of the processing of your data is Article 6, paragraph 1, sentence 1, letter f GDPR. You can find further information on data processing by Facebook under https://www.facebook.com/about/privacy.
7.5 Microsoft Bing
7.5.1 This website also uses the Bing Conversion Tracking from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. When you click on one of our Bing ads or on selected websites of the Bing advertising network, a temporary cookie is placed on your computer. If you now reach a conversion page with us – recognisable for Microsoft Bing and for us – it is recorded that you previously clicked on the ad. The information collected via the conversion cookie is meant to compile conversion statistics, i.e. to register how many users have arrived at a conversion page after clicking the ad, i.e. conclude an order process.
7.5.2 You can find information hereto and the possibility of preventing that information related to your use of the website is recorded by Bing Ads and transferred to Microsoft, in addition to the above-named possibility of deactivating tracking cookies, under the following link: http://choice.microsoft.com/.