Data protection-compliant work in marketing

When customer contacts and interacts with other people or companies via various digital channels in business, effective marketing is the be-all and end-all. Marketing automation tools then usually play an important, often decisive role. Data is collected, linked, analyzed and used for marketing and sales campaigns - nowadays often in the Cloud. However, while the automation of marketing processes, for example with HubSpot, undoubtedly offers great advantages, it is at least as important to ensure the security of personal data. A pragmatic and secure way to get a grip on compliance etc. is to encrypt the data, not just in the Cloud, but across the board.