eperi® REST Protection Proxy – Data protection for REST-based web services
The REST (Representational State Transfer) architectural model is based on the HTTP protocol and has become an effective method for designing web applications due to its simplicity. It has become widely used: many modern web APIs are based on REST, including well-known platforms such as Twitter, Facebook, Google or Hubspot. Encryption plays an important role in protecting data transferred via REST web services. It ensures that even if attackers gain access to the transmitted data, they cannot decrypt and read it. The eperi® REST Protection Proxy is a data encryption solution specifically designed to protect sensitive information in REST web services. It can be integrated into the REST architecture to ensure encryption of the transmitted and stored data. This means that data remains protected during transmission and at rest and can only be read by authorised persons. In this way, companies and organisations can ensure that their sensitive information is protected, even when it is transmitted over unsecure networks.
A UseCase for Data Encryption in REST-based web services
HubSpot is a widely used marketing and sales platform that helps companies manage their customer relations, perform marketing activities, and streamline the sales process. As such, HubSpot also provides an extensive API that uses REST web services to access various functions and data within the platform.
As a use case for REST web services, the HubSpot API allows developers and businesses to access, manage, and integrate with various data and features in HubSpot. Here are some examples of how REST web services are used in HubSpot:
Data Integrity
Companies can use the HubSpot API to sync customer data and information between HubSpot and other systems like Salesforce. This includes retrieving contact data, updating leads, or adding new contacts into HubSpot based on data from other apps or databases.
Personalize marketing content
REST web services in HubSpot enable integration with external systems to personalize marketing content. For example, companies can use data from CRM systems or e-commerce platforms to create and send personalized emails, landing pages, or other marketing content in HubSpot.
Sales process automation
With the HubSpot API, sales processes can be automated by integrating with CRM systems and other tools. For example, sales reps can sync customer data and sales activities between HubSpot and their CRM system to streamline the sales process and increase efficiency.
Reporting and analytics
Through the use of REST web services in HubSpot, developers can create custom reports and analytics to gain deeper insights into marketing campaigns, sales performance, and customer behavior. External analytics tools or BI platforms can pull and analyze data from HubSpot to create comprehensive dashboards and reports.
HubSpot’s REST web services offer developers a wide range of options for integrating and customizing the platform to meet specific business needs. They enable seamless data exchange and interaction with HubSpot functions to improve and optimize marketing, sales, and customer service processes.
eperi® REST Protection Proxy for HubSpot
Even though marketing automation tools have become indispensable for marketing activities in many German companies and make the work of marketing departments much easier, a large amount of personal data is collected, processed and stored, which inevitably raises questions about data protection.
The US provider HubSpot is currently the market leader among marketing automation tools. However, data protectionists have repeatedly express concerns about the data security of US SaaS providers. With additional technical and organisational measures (TOM), the GDPR-compliant use of such tools is possible in any case and users are thus on the safe side.
The eperi® REST Protection Proxy for HubSpot is a simple but efficient solution for these concerns. Policies for individual REST endpoints can be configured to ensure security in HubSpot. With the help of selective data encryption in the data stream, you fulfil the legal requirements for data protection and data security while ensuring compliance with the GDPR. Features such as search remain available despite field-level encryption and tokenization. With eperi®, companies can continue to leverage all of HubSpot’s powerful marketing automation features while ensuring that their customers’ and partners’ data is protected. By using HubSpot in a legally compliant manner, companies can avoid reputational damage and meet the requirements of the GDPR.
The supported functions of the eperi® REST Protection Proxy for HubSpot
The encryption/tokenization of contact data at field level (e.g. first and last name, date of birth, e-mail address, etc.)
The encrypted batch upload of contacts via CSV and XLSX files
The protection of contact form entries on landing pages
Searching in contacts despite encryption
Optional: File encryption (incl. the (de-) tokenisation of contents of attached files such as CSV, XLSX, DOCX etc.)
The eperi® REST Protection Proxy enables companies to use HubSpot in a secure and GDPR-compliant manner.
Whitepaper - eperi® REST Protection Proxy
What deciders need to know about the data security in REST-based web services. How companies and organisations can ensure that their sensitive information is protected, even during the transmission through unsecure networks.
Factsheet - eperi® REST Protection Proxy for HubSpot
The eperi® REST Protection Proxy for HubSpot factsheet offers a concise overview of all advantages our solution provides so as to ensure the utmost security of your clients' and customers' sensitive date in HubSpot.
eperi® REST Protection Proxy for HubSpot
Thanks to the robust encryption of the eperi® REST Protection Proxy for HubSpot our client can utilize the full potential of HubSpot without any concern about the security of the personal data used for the Marketing Automation efforts. The success story illustrates how this solution effectively safeguards personal data in HubSpot, allowing seamless activities while ensuring compliance with current regulations.
